Communications Plans
TIFF
Integrated Marketing Communications Plan (2021)
This was a college group project to create an integrated marketing communications plan for the Toronto International Film Festival. It consists of a situation analysis with a SWOT, objectives, audience, key messaging, strategies and tactics, timeline, budget and evaluation. We all proofread the plan.
Madawaska Adventures
Internal Communications Plan (2021)
This was a college group project to create an internal communications plan for a hypothetical outdoor gear and clothing company, Madawaska Adventures. It consists of a situation analysis with a SWOT, objectives, audience, key messaging, strategies and tactics, timeline, budget and evaluation. Each member proofread the plan.
All tactics were created and are found in the appendices at the end of the plan.
Unsinkable Strategic Communications Plan (2022)
This was a paired college project to create a strategic communications plan for the mental health charitable organization, Unsinkable. It consists of a situation analysis with a SWOT, objectives, audience, key messaging, strategies and tactics that covered the PESO model (paid, earned, shared and owned), timeline, budget and evaluation. Each member proofread the plan.
All tactics were created and are found in the appendices at the end of the plan.
Humber Public Relations Executed Multiplatform Communications Plan (2022)
This was a college group project to create an executed multiplatform communications plan for the Bachelor of Public Relations program at Humber College. It consists of a brief situation analysis with a SWOT, objectives, audience, key messaging, strategies and tactics, timeline, budget and evaluation. Each member proofread the plan.
All tactics were created and are found at the bottom of the Prepping for PR campaign website linked below.
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